Overview
A self-initiated series of twelve posters that stretch Helvetica from invisibility to ornament. Each poster isolates one letterform and subjects it to a single constraint: rotation, mirroring, bleed, or density. Sample project.
Process
Constraints were set before drawing: one typeface, one grid, one variable. The series doubles as a study in how much personality a 'neutral' face can absorb before it breaks.
“Neutrality is a design decision too.”
Series statement (sample)